Somenik ,Richard J. <br/><br/>
Principle of marketing ; a global perspective 
RichardJ J. Somenik ,Gary Bamossy 
 - Cincennati  South Western Publishing  1993 
 - xxii, : 627p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.8 SOM