Davar, Rustom S <br/><br/>
Modern marketing management  in the indian context 
Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar 
 - 7th ed.   
 - Bombay  Crown publishing house  1986 
 - xvii,694p  
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV