Stone, Merlin <br/><br/>
Direct hit  Winning direct marketing campaigns 
Merlin Stone, Derek Davies and Alison Bond 
 - London  Pitman Publishing  1995 
 - 316p. : 24cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.872 STO