Webster, Frederick E. <br/><br/>
Market driven management  Using the new marketing concept to create a customer-oriented Company 

 - New York  John Wiley & Sons Inc  1994 
 - xiv, : 319p. : 26cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.812 WEB