Theng, Lau Geok <br/><br/>
Marketing  text & Cases 
Lau Geok Theng, Wee Chow Hou 
 - Singapore  McGraw-Hill Book Co  1994 
 - ix, : 275p. : 23cm.  
<br/><br/><label>Dewey Class. No.: </label>658.8 THE