Dutka, Solomon <br/><br/>
DAGMAR  defining advertising goals for measured advertising results 
by Solomon Dutka 
 - 2nd ed.  
 - Illinois  NTC Business Books  1995 
 - xii, : 129p.  
<br/><br/> Original edition by Russell Colley  
<br/><br/><label>Dewey Class. No.: </label>659.11 DUT