Schultz, Don E <br/><br/>
Essentials of advertising strategy 
Don E Schultz, Stanley I Tannenbaum, Anne Allison 
 - 3rd ed.  
 - Illinois  NTC Business Books  1996 
 - ix, : 155p.  
<br/><br/><label>Dewey Class. No.: </label>659.111 SCH