Hall, John A. <br/><br/>
Bringing new products to market  the art and science of creating winners 

 - New York  Amacom  1991 
 - xvi, : 248p. : 24cm.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.575 HAL