TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J. Jeannet, Jean-Pierre 
TI  - Cases in marketing management
U1  - 658.802 DAL  
PY  - 1992///
CY  - New York
PB  - John Wiley & Sons
N1  - Includes index 
ER  -