TY  - BOOK
AU  - Monye, Sylvester O 
TI  - The handbook of international marketing communications
SN  - 9780631200918 
U1  - 658.848 HAN(Ref.) 
PY  - 2000///
CY  - Oxford
PB  - Blackwell publishers ltd
N1  - Includes index 
ER  -