The handbook of international marketing communications 
edited by Sylvester O. Monye 
 - Oxford  Blackwell publishers ltd  2000 
 - xv,294p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780631200918  
<br/><br/><label>Dewey Class. No.: </label>658.848 HAN(Ref.)