Ruddick, Morris. E <br/><br/>
The marketing research handbook  a decision-oriented approach 
Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens 
 - New Jeresy  Prentice-Hallinc  1983 
 - x,210p  
<br/><br/><label>Dewey Class. No.: </label>658.83 RUD