TY  - BOOK
AU  - Wells, William
AU  - Burnett, John Moriarity, Sandra 
TI  - Advertising: Principles and practice
U1  - 659.1 WEL  
PY  - 1998///
CY  - New Jersey
PB  - A Simon & Schuster Company (Prentice Hall)
N1  - Includes bibliographical references and Index 
ER  -