Wells, William <br/><br/>
Advertising  Principles and practice 
William Wells, John Burnett, Sandra Moriarty 
 - 4th ed.  
 - New Jersey  A Simon & Schuster Company (Prentice Hall)  1998 
 - xxi, : 731p.  
<br/><br/> Includes bibliographical references and Index  
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL