TY  - BOOK
AU  - Schultz, Don E.
AU  - Robinson, William A. Petrison, Lisa A. 
TI  - Sales promotion essentials: the 10 basic sales promotion techniques and how to use them
U1  - 658.82 SCH  
PY  - 1998///
CY  - Illinois
PB  - NTC Business Books
ER  -