Schultz, Don E. <br/><br/>
Sales promotion essentials  the 10 basic sales promotion techniques and how to use them 
Don E Schultz, William A. Robinson, Lisa A Petrison 
 - 3rd ed.  
 - Illinois  NTC Business Books  1998 
 - 231p.  
<br/><br/><label>Dewey Class. No.: </label>658.82 SCH