TY  - BOOK
AU  - Mooij, Marieke K. De.
AU  - Keegan, Warren J. 
TI  - Advertising worldwide: Concepts, theories and Practice of International, multinational and global advertising
U1  - 659.1 MOO  
PY  - 1991///
CY  - New York
PB  - Prentice Hall
N1  - Includes index 
ER  -