Mooij, Marieke K. De. <br/><br/>
Advertising worldwide  Concepts, theories and Practice of International, multinational and global advertising 
Marieke K. De Mooij with Warren J. Keegan 
 - New York  Prentice Hall  1991 
 - xvi, : 440p. : 24cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>659.1 MOO