Jain, Subhash C <br/><br/>
Marketing planning and strategy 

 - 2nd ed.   
 - Cincinnati  South-Western publishing co  1985 
 - xiv, : 962p : 24cm  
<br/><br/> includes Bibliographical refrences and Index  
<br/><br/><label>Dewey Class. No.: </label>658.802 JAI