TY  - BOOK
AU  - Andersn, Alan H.
TI  - Effective marketing communications: A skill and activity-based approach
SN  - 9780631191261 
U1  - 658.802 AND  
PY  - 1995///
CY  - Blackwell, 1995.
PB  - 
N1  - Includes bibliographical references and index 
ER  -