Andersn, Alan H. <br/><br/>
Effective marketing communications  A skill and activity-based approach 

 - Blackwell, 1995.    1995 
 - xxix, : 249  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9780631191261  
<br/><br/><label>Dewey Class. No.: </label>658.802 AND