Keegan, Warren J. <br/><br/>
Global marketing management 

 - 5th ed.  
 - New Delhi  Prentice hall of India Private Limited  1995 
 - xix, : 828p. : 24cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.848 KEE