Kapferer, Jean-Noel <br/><br/>
Strategic Brand Management  new approaches to creating and evaluating brand equity 

 - London  Kogan Page Ltd  1995 
 - 230p. : 23cm.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP