TY  - BOOK
AU  - Rangan, V. Kasturi
AU  - Shapiro, Benson P. Moriarty, Rowland T. 
TI  - Business marketing strategy - cases, concepts and applications
U1  - 658.802 RAN  
PY  - 1995///
CY  - Chicago
PB  - Irwin
N1  - Includes index 
ER  -