Rangan, V. Kasturi <br/><br/>
Business marketing strategy - cases, concepts and applications 
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty 
 - Chicago  Irwin  1995 
 - xiv, : 850p. : 24cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.802 RAN