Greyser, Stephen A. <br/><br/>
Cases in Advertising and communication management 
by Stephen A. Greyser and Robert J. Kopp 
 - 3rd ed.  
 - New Jersey  Prentice Hall  1972 
 - xvii, : 681p. : 23cm.  
<br/><br/><label>Dewey Class. No.: </label>659.17 GRE(Ref.)