White, Roderick <br/><br/>
Advertising  What it is and how to do it 
Roderick White 
 - 2nd ed.  
 - London  McGraw-Hill Book company  1988 
 - xi, : 223p. : 23cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>659.1 WHI