Cox, G. Robert <br/><br/>
The ad game  Playing to win 
G. Robert Cox, Edward J. McGee 
 - new Jersey  Prentice Hall  1990 
 - xiii, : 226p. : 23cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>659.1 COX