Kapferer, Jean-Noel <br/><br/>
Strategic brand management  New approaches to creating and evaluating brand equity 

 - London  Global Business Press  1994 
 - 230p. : 25cm.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP