TY  - BOOK
AU  - Zahay, Debra
AU  - Roberts, Mary Lou
TI  - Social media marketing: A strategic approach
SN  - 9789360538736
U1  - 658.872 ZAH 
PY  - 2023///
CY  - New Delhi
PB  - Cengage Learning 
KW  - Marketing-Social aspects
N1  - In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success
ER  -