01487nam a2200217 4500 20260630123236.0 260630b |||||||| |||| 00| 0 eng d 9789351192428 658.872 SOP Sople, Vinod V. E-marketing in digital age : text and cases Delhi: Himal Impressions; c2014. xxviii, 342p. Includes index. About the Book: E-Marketing In Digital Age: Text and Cases: 2nd Edition This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programme in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. Content Role of Internet Marketing on Internet Consumer Behavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy E-Retailing B2B Networks and E-commerce Hubs Search Engine Marketing Mobile Marketing Blogging: A Marketing Tool Customer Relationship Management E-Marketing and Globalization Electronic Commerce Digital Marketing Consumer Behaviour Social Media Marketing ddc 0 C 30985 30985 0 0 ddc 0 0 IMI IMI 2026-06-09 0 658.872 SOP G7826 2026-06-30 12:36:42 2026-06-30 C