TY  - BOOK
AU  - Batra, Ajay
TI  - The Startup launchbook: a practical guide for launching customer-centric ventures
SN  - 9789388991124
U1  - 658.11 BAT 
PY  - 2020///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.'
KW  - Startup
KW  - Marketing
KW  - Branding
KW  - Enterpreneurship
KW  - Corporate Ventures
N1  - Includes bibliographical references and index
N2  - The Startup Launchbook is a practical guide for entrepreneurs who wish to design, launch, and grow successful startups. Based on the author's work with hundreds of startups, this book has curated success lessons in an actionable 5-stage framework. Use the book's Startup Maturity Model to develop an entrepreneurial mindset that helps convert an idea into a great startup. Leverage the book's practices to build fundamentally sound, investable, and customer-centric ventures. This book is a powerful tool in the hands of founders, incubators, and mentors
ER  -