TY  - BOOK
AU  - Bhatia, Puneet Singh
TI  - Fundamentals of digital marketing
SN  - 9789353435141
U1  - 658.872 BHA 
PY  - 2019///
CY  - Noida, Uttar Pradesh, India
PB  - Pearson India Education Services Pvt Ltd
KW  - Digital marketing
KW  - Social media
KW  - Digital strategy
N1  - Includes bibliographical references and index
N2  - The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques
ER  -