Bhatia, Puneet Singh creator text Noida, Uttar Pradesh, India Pearson India Education Services Pvt Ltd c2019 2nd ed. monographic eng

print

xxii, 479p. The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques. Includes bibliographical references and index Digital marketing Social media Digital strategy 658.872 BHA 9789353435141 260622 20260622163719.0