00874nam a2200217 4500 20260622163719.0 260622b |||||||| |||| 00| 0 eng d 9789353435141 658.872 BHA Bhatia, Puneet Singh Fundamentals of digital marketing 2nd ed. Noida, Uttar Pradesh, India: Pearson India Education Services Pvt Ltd; c2019. xxii, 479p. Includes bibliographical references and index The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques. Digital marketing Social media Digital strategy ddc 0 C 30970 30970 0 0 ddc 0 0 IMI IMI 2026-06-09 0 658.872 BHA G7823 2026-06-22 16:38:00 2026-06-22 C