Bhatia, Puneet Singh <br/><br/>
Fundamentals of digital marketing 

 - 2nd ed.  
 - Noida, Uttar Pradesh, India:  Pearson India Education Services Pvt Ltd;  c2019. 
 - xxii, 479p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/> The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques. 
<br/><br/><label>ISBN: </label>9789353435141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital marketing<br/>Social media<br/>Digital strategy
<br/><br/><label>Dewey Class. No.: </label>658.872 BHA