TY  - BOOK
AU  - Zahay, Debra
AU  - Roberts, Mary Lou
TI  - Internet marketing : : Integrating online & offline strategies in a digital environment
SN  - 9789355734570
U1  - 658.872 ZAH 
PY  - 2018///.
CY  - Noida (U.P)
PB  - Cengage
KW  - Internet marketing
KW  - social media marketing
N1  - Includes bibliographical references and index
N2  - This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics
ER  -