: Integrating online & offline strategies in a digital environment Zahay, Debra creator Roberts, Mary Lou text Noida (U.P) Cengage c2018 4th ed. monographic eng

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xi, 562p. This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics. Includes bibliographical references and index. Internet marketing social media marketing 658.872 ZAH 9789355734570 260622 20260622161508.0