00896nam a2200217 4500 20260622161508.0 260622b |||||||| |||| 00| 0 eng d 9789355734570 658.872 ZAH Zahay, Debra Internet marketing : Integrating online & offline strategies in a digital environment 4th ed. Noida (U.P): Cengage; c2018. xi, 562p. Includes bibliographical references and index. This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics. Internet marketing social media marketing Roberts, Mary Lou ddc 0 C 30967 30967 0 0 ddc 0 0 IMI IMI 2026-06-09 0 658.84 ZAH G7811 2026-06-22 16:17:26 2026-06-22 C