00841nam a2200193   450000500170000000800410001702000180005808200160007610000170009224500920010925000130020126000360021430000150025050000510026552002590031665000230057565000270059870000220062520260622161508.0260622b        |||||||| |||| 00| 0 eng d  a9789355734570  a658.872 ZAH  aZahay, Debra  aInternet marketing b: Integrating online & offline strategies in a digital environment  a4th ed.   aNoida (U.P):bCengage;cc2018.   axi, 562p.   aIncludes bibliographical references and index.  aThis book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.  aInternet marketing  asocial media marketing  aRoberts, Mary Lou