Zahay, Debra <br/><br/>
Internet marketing   : Integrating online & offline strategies in a digital environment 

 - 4th ed.  
 - Noida (U.P):  Cengage;  c2018.  
 - xi, 562p.  
<br/><br/> Includes bibliographical references and index. 
<br/><br/> This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics. 
<br/><br/><label>ISBN: </label>9789355734570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>social media marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 ZAH