TY  - BOOK
AU  - Kotler, Philip
AU  - Stigliano, Giuseppe
TI  - Redefining retail: 10 guiding principles for a post-digital world
SN  - 9789370603202
U1  - 658.87 KOT 
PY  - 2024///
CY  - New Delhi
PB  - Wiley India
KW  - Retail trade
KW  - Technological innovations
KW  - Research
N1  - Includes bibliographical references and index
N2  - The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -
-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms
ER  -