01198nam a2200205 4500 20260622154605.0 260622b |||||||| |||| 00| 0 eng d 9789370603202 658.87 KOT Kotler, Philip Redefining retail: 10 guiding principles for a post-digital world New Delhi: Wiley India; c2024. xxxvi, 358p. Includes bibliographical references and index. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: - -The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. -How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. -The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Retail trade Technological innovations Retail trade Research Stigliano, Giuseppe Author ddc 0 C 30964 30964 0 0 ddc 0 0 IMI IMI 2026-06-09 0 658.87 KOT G7815 2026-06-22 15:46:45 2026-06-22 C