Kotler, Philip <br/><br/>
Redefining retail:  10 guiding principles for a post-digital world 

 - New Delhi:  Wiley India;  c2024. 
 - xxxvi, 358p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -<br/>-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.<br/>-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.<br/>-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. 
<br/><br/><label>ISBN: </label>9789370603202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Technological innovations<br/>Retail trade--Research
<br/><br/><label>Dewey Class. No.: </label>658.87 KOT