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  <titleInfo>
    <title>Digital marketing</title>
    <subTitle>: tools, techniques, and trends</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Dwesar, Rishi</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kesharwani, Ankit</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Wiley</publisher>
    <dateIssued>c2025</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxii, 647p. </extent>
  </physicalDescription>
  <abstract>The book provides an overview of digital marketing tools, techniques, and strategies. It discusses search engine optimization, social media platforms, online advertising, and digital customer engagement.</abstract>
  <note>Includes index. </note>
  <subject>
    <topic>Digital marketing</topic>
  </subject>
  <subject>
    <topic>Online Advertising</topic>
  </subject>
  <subject>
    <topic>Social Media</topic>
  </subject>
  <subject>
    <topic>Digital Strategy</topic>
  </subject>
  <classification authority="ddc">658.872 DWE</classification>
  <identifier type="isbn">9789370607385</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">260622</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260622120849.0</recordChangeDate>
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