TY  - BOOK
AU  - Bagchi, Subroto
TI  - Sell: : the art, the science, the witchcraft
SN  - 9789351952848
U1  - 658.85 BAG 
PY  - 2018///
CY  - Gurugram
PB  - Hachette Book: 
KW  - Selling skills
KW  - Sales strategy
KW  - Business communication
N2  - In "Sell," Bagchi offers a unique perspective on selling and salesmanship, drawing on stories, anecdotes, and experiences to present the concepts. He delves into each stage of the selling process, providing insights and skills that can elevate selling to an art form. Bagchi shares practical advice, such as using the life-cycle of the coho salmon to improve prospecting, distinguishing real customers from time-wasters, and the power of persuasion over mere convincing. The book challenges conventional views of selling, emphasizing the importance of belief in the product and the value of salesmanship in any profession
ER  -