01077nam a2200169   450000500170000000800410001702000180005808200150007610000200009124500490011126000390016030000160019952006270021565000190084265000190086165000270088020260521143529.0260521b        |||||||| |||| 00| 0 eng d  a9789351952848  a658.85 BAG  aBagchi, Subroto  aSellb: the art, the science, the witchcraft  aGurugram:bHachette Book: cc2018.  axiv, 244p.   aIn "Sell," Bagchi offers a unique perspective on selling and salesmanship, drawing on stories, anecdotes, and experiences to present the concepts. He delves into each stage of the selling process, providing insights and skills that can elevate selling to an art form. Bagchi shares practical advice, such as using the life-cycle of the coho salmon to improve prospecting, distinguishing real customers from time-wasters, and the power of persuasion over mere convincing. The book challenges conventional views of selling, emphasizing the importance of belief in the product and the value of salesmanship in any profession.  aSelling skills  aSales strategy  aBusiness communication