TY  - BOOK
AU  - Kozinets, Robert V. 
TI  - Influencers & creators: : business, culture and practice 
SN  - 9781529768640
U1  - 658.872 KOZ 
PY  - 2023///.
CY  - New Delhi
PB  - Sage
KW  - Social media marketing
KW  - Advertising
KW  - Influencer marketing
KW  - Digital entrepreneurship
N1  - Includes bibliographical references and index.
N2  - Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands
ER  -