01098nam a2200217 4500 20260528153808.0 260521b |||||||| |||| 00| 0 eng d 9781529768640 658.872 KOZ Kozinets, Robert V. Influencers & creators : business, culture and practice New Delhi: Sage; c2023. xii, 371p. Includes bibliographical references and index. Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Social media marketing Advertising Influencer marketing Digital entrepreneurship ddc 0 C 30879 30879 0 0 ddc 0 0 IMI IMI 2026-03-28 0 658.872 KOZ 22350 2026-05-21 14:18:39 2026-05-21 C