TY  - BOOK
AU  - Wheeler, Alina
AU  - Meyerson, Rob
TI  - Designing brand identity: a comprehensive guide to the world of brands and branding
SN  - 9781119984818
U1  - 658.827 WHE (Ref.) 
PY  - 2024///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Branding
KW  - Marketing
KW  - Trademarks
KW  - Design
KW  - Advertising
N1  - Includes index
N2  - Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: -
Over 100 branding subjects, checklists, tools, and diagrams,
More than 50 all-new case studies that describe goals, process, strategy, solutions, and results,
New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing,
Additional examples of the best/most important branding and design work of the past few years,
Over 700 illustrations of brand touchpoints,
More than 400 quotes from branding experts, CEOs, and design gurus
ER  -